Famous faces present for Bromley's cup final win over Wrexham at Wembley (2022).
In June 2022 Bromley FC gave fans the opportunity to design their next kit...
Mission
Design a kit for the 2022/23 season ready to be sold to generate revenue for the club.
Aims
Embrace Bromley’s history and heroes.
Speak to Kappa’s brand, technology and legacy.
Create a kit for fans' casual wear and professional athletes' on pitch performance.
Role
As a solo project, I was responsible for both research and design.
I also provided the vision for the marketing and launch of the kit.
Research
Tasks
📈 Understand current trends: Which kits were most popular for the previous season
⏳ Research and understand the history of Bromley.
🧠 Utilise the knowledge of industry experts such as Spark Design, who have designed some of the world's most famous kits.
🎨 Choose a colour palette that is both functional and aesthetically pleasing for fans and pro athletes.
Findings
Fans wish third kits to be bold and vibrant. The third kit is used by clubs to take risks and try something different year on year.
Bowie, H.G.Wells, Raducanu... Bromley has a rich history of music, culture and sport.
Kappa are renowned in the history of sport technology with their Kombat fit kits. Supporters however often feel these shirts are unsuitable for casual wear due to the tighter athletic fit.
The final moodboard with inspiration from today's most popular kits and Bromley's history.
Design
Early sketches of the bolt, which would go on to form the foundation of my design.
Sketches
I decided to embrace David Bowie's Bromley legacy and his Ziggy Stardust persona, which he created while living in the area.
I began experimenting with the iconic Bowie Bolt, taken from his 1973 album cover Aladdin Sane.
I would go on to produce around 30 iterations with differing pattern and colour in Figma.
Development and evolution of the "Hero" pattern.
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Initial designs using the bolt pattern I had interpolated.
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The designs moved towards an abstract interpretation of the bolt.
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A more polished pattern that would be used in the final design.
The final submission, which was chosen by the Bromley board.
Photoshop allowed me to give a clearer vision for the final product.
Outcome
Meeting the first team manager
following the announcement of the winning design.
Success
Following a public fan vote, my design was chosen among 79 entries and 6 finalists. The next steps would be to work with Kappa to translate the design into a physical product.
79
Competing designers
30
Design iterations
Kappa's interpretation of the original design.
Marketing
To promote the kit further, I arranged for it to be featured on Tifo's YouTube channel (owned by The Athletic) during the World Cup, gathering 77,000 views and counting.
Next Steps
My attention then turned to planning a launch event with Bromley's head of marketing, along with the design of additional merchandise and a special edition match day programme.