Bromley FC × Kappa · 2022

Bromley FC Kit

Kappa kit design and merchandise

Introduction

In June 2022 I had the opportunity to design Bromley FC’s next kit

Goal
Appeal to fans’ casual wear and professional athletes’ on pitch performance. Embrace Bromley’s history and Kappa’s brand and technology, to generate revenue for the club.

Role
Solo project, I was responsible for research, design and the vision for marketing and launch of the kit.

Research

Fans wish third kits to be bold and vibrant, it’s a club’s chance to take a risk and try something different year on year.

Kappa are renowned in the history of sport technology with their Kombat fit kits. Supporters however often feel these shirts are unsuitable for casual wear due to the tighter athletic fit.

With David Bowie, H.G.Wells and Emma Raducanu… Bromley has a rich history of music, culture and sport

Moodboard with inspiration from today's most popular kits and Bromley's history

Inspired by Bowie

I embraced David Bowie’s Bromley legacy and his Ziggy Stardust persona, which he created while living in the area.

I began experimenting with the iconic Bowie Bolt, taken from his 1973 album cover Aladdin Sane and would go on to produce 30 iterations with differing pattern and colour.

Development and evolution of the "Hero" pattern

Initial designs using the bolt pattern I had interpolated.
The designs moved towards an abstract interpretation of the bolt.
Over 30 iterations of the kit were created, testing different patterns and colour schemes

Green & Blue

In the local Bromley library I stumbled across this jacket of David’s, hand-customised by himself with blue cartridge ink on a green corduroy. I reimagined his green and blue pairing as teal and navy, a nod to a fellow local creating his own garments.

This jacket was worn by Bowie in his first band the Konrads and decorated by his own fair hand with stripes of blue cartridge ink.

Bowie's personally custom-made jacket found in Bromley's local library.

The final design, which was chosen by the Bromley board and their fans

Marketing & Success

To promote the kit I arranged for it to be featured on The Athletic’s Tifo YouTube channel during the World Cup. The kit had in incredibly successful launch, selling out both online and in the club shop.